![]() ![]() It's plausible Apple built up stock of the processors expecting they would be used in these machines in advance of an earlier release, but then delayed their introduction to spice Mac sales in the first calendar quarter of 2023. In the end, these new Macs (MacBook Pro and Mac mini) didn’t make an appearance until January 2023. Industry watchers will recall that last fall there was speculation Apple would introduce M2 Pro and M2 Max powered Macs at the tail end of 2022. ![]() Given it couldn’t avoid the slowdown, Apple appears to have tried to navigate it. “The industry is contracting,” he said.Īnd while Cook is confident Apple silicon gives the company a strategic advantage moving forward, he warned: “I think it will be a little rough in the short term.” Slow chip production may have been deliberate Speaking during Apple's last financial call, Apple CEO Tim Cook warned that the PC market is going through challenging times.
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